365 Jablonec

The original idea was to convert the printed calendar of events into a simple landing page. However, in the end, a comprehensive product was created that meets the needs of the target group, both visitors to Jablonec and its permanent residents. At the same time, it allows not only large entities but also smaller private organizers to publish their events, all in a clean, modern and clear design.

In order to achieve the mentioned result, we had to first understand the needs of the target users of the portal, then define the priority target group and based on this understanding to lay out the navigation and functioning of the intended web application. Ultimately, the final design of 365 Jablonec came from inspiration through initiating research, applying methods from both UX and UI and using the latest technologies in development.